Full Line Catalog
In 2020 HOWW decided to stop printing our full line catalogs and go digital to save on printing costs and reduce their carbon footprint. This would also allow for the catalog to be updated periodically throughout the year, which became important in 2021 when material prices fluctuated.
I designed the catalog from start to finish, shot all product photography, and updated the product information as needed. As well as worked with vendors to post, share, and update the catalog though out the year.
Mini Catalog
Since some customers still like to have a physical copy of the catalog, HOWW decided to make a mini version of the print catalog with no pricing or in-depth product information.
Again, this was designed by me with the same product photography from the full-line catalog. It presented a unique challenge to make it as small and light-weight as possible while still presenting over 300 products.
